With the business “pause” in the first half of 2020, one of my projects has been to research branding. I wanted to learn how to develop a brand and what branding really means – for my own business and the businesses I work with. I want to share some of the basics with you so you can begin to work on your own brand, too.
Getting back to some semblance of normalcy requires taking control of your life and your business. You can’t just sit back and wait for things to happen — because no one knows how things are going.
At this point it seems hard — because the money situation is getting tense. Expenses are still happening, but clients and customers aren’t paying old bills, let alone putting out new $$ since they don’t know how long this is going on. It looks like we are getting back to work in May or June, but the time lag between getting started and actually having things flowing is less defined.
Being a business owner is nothing less than courageous. So much can go wrong and at least 60% of the time we really don’t know what we are doing — even when the curveball of COVID-19 isn’t raising havoc. We are winging it. No one has ever walked in your footsteps before. No one has been YOU in the time and place you are in, with the clients and projects that are surrounding you, with the challenges that face YOU.
It never hurts to do some actual CLEANING and bring in some fresh air! In business, that may mean tossing some old stuff that isn't getting used or is obsolete and bringing in some fresh ideas. So here we go with some ideas to do just that.